Why is web accessibility important?
The Web is an increasingly important resource in many aspects of life: education, employment, government, commerce, health care, recreation, and more. It is essential that the Web be accessible in order to provide equal access and equal opportunity to people with diverse abilities. Accessibility has a strong business case as well. Accessible design increases overall user pleasure and experience, particularly in a variety of contexts, across multiple devices, and for older users. Accessibility may help you build a stronger brand, spur innovation, and broaden your market reach.
Take advantage of a larger market.
How many prospective customers are you now overlooking? Your website is inaccessible to 20% of the world’s disabled population due to critical accessibility concerns. Older generations also suffer from vision and hearing loss, which makes it difficult for them to navigate websites. Make accessibility a top priority and be the first to market in a new market.
Protect your company from legal repercussions.
A user-friendly website is no more a nice-to-have, but rather a need. Web accessibility lawsuits are on the rise, and as accessible rules catch up with technology, you may expect more regulations. By addressing the accessibility issues on your website, you can reduce the chance of costly legal disputes and damage to your brand’s reputation.
Enhance the customer experience.
With web accessibility, you can improve your consumer experience across the board. Your website is difficult to navigate for everyone due to too many pop-ups, difficult-to-read font, unclear content, and convoluted purchasing procedures. Start creating with accessibility in mind, and you’ll be able to create a user-friendly website that will bring you pleased consumers who will return for more.
Helping the Visually Impaired
EqualBrowse helps users with varied degrees of vision impairment by tailoring their browsing experience to their specific requirements and physical restrictions. We do this by increasing the contrast of contents on your site, increasing the font size, switching to a more readable font face, enabling a read-only mode, using a larger cursor, highlighting links, desaturating content (removing color from text and images), and more, all based on the user’s personal disability and preference.
We also give users the option to turn off the widget entirely, ensuring that screen readers and our accessibility widget don’t collide.
Helping the Elderly
We help elderly users overcome any senses that have softened or regressed over time with the EqualBrowse accessibility plugin by allowing them to adjust the text size on your site, highlighting clickable areas, so they do not get lost among the other content, increasing the size of the mouse pointer, and using higher contrast colors. All of this is accomplished using an intuitive and simple-to-understand plugin that is discreet to users who do not require it.
Helping the Mobility Impaired
Try exploring your company’s website without using your mouse for a few days to see how it feels.
Users with mobility challenges will benefit from EqualBrowse’s easier and more accessible browsing experience. Millions of people are unable to navigate webpages using a mouse or other pointing device, relying entirely on their keyboard. Your website should be fully navigable using the tab key, arrow keys, enter key, and spacebar on a keyboard. The EqualBrowse widget will intelligently modify features on your site that we identify as possibly non-compliant or preventing keyboard-only navigation. And we accomplish it all without asking you or your engineers to make costly changes to the existing coding of your website.
Assisting users with ADHD and neurodevelopmental disorders in reaching, browsing, and focusing on key website items while reducing distractions
Epilepsy Safe Mode
Colors are muted and blinks are removed. This mode allows people with epilepsy to safely access the website by removing the risk of seizures caused by flashing or blinking animations and potentially dangerous color combinations.